About Hookonomy.

The premium briefing for startup growth. We reverse-engineer virality so you don't have to guess.

Hookonomy tracks how web and mobile apps actually spread. For every app in our directory we break down the growth loop: the hook that stops the scroll, the invite mechanic that turns one user into many, and the retention curve that decides whether the growth compounds or leaks.

Every entry is scored on the metrics that matter: K-factor, invite rate, 7-day share velocity and D7 retention, so you can benchmark against what works, not what's loud.